The function of the click and Virtual/Virtue Ethics

I can… click away from a friend’s blog, without the price that must be paid for physically turning away from a face-to-face conversation.

This quote is from Shannon Vallor’s work on social networking and ethics (see Social Networking Technology and the Virtues, Ethics and Information Technology, 12 (2): 157-70 . Vallor  has written the Stanford Encyclopedia of Philosophy entry for this subject – Charles Ess refers to it in Digital Media Ethics (2014), which is a textbook I’ve been reading the last couple of days. The context is a discussion of how virtue ethics provides a relevant ethical framework for thinking about moral actions in digitally-mediated encounters. It’s got me thinking about the click as a mechanism, but also as a symbol. It is one of the concepts which works as a shorthand for activity online, and as such deserves a bit of deconstruction.

The “click” is constantly referred to in works which ask what the ethical significance of digital interaction is. There is a sense in the reference to the “click” that online activity is bounded by it, defined by it, and that to “click” is often a careless, or ethically weightless, action. To privilege the ‘click’ in descriptions of the ethics of online activity I think does two things. Firstly, it establishes a digital dualism, the notion that online or immaterial activity is experientially and morally separate from offline or material activity. In emphasizing this particular interface effect (we need to click to work the ubiquitous interface of the computer operating system) the ethical discussion focuses not on the relational nature of the encounter between a user and the interface, but only on the mechanism which allows us to navigate it. In reality, online activity has become extremely complex, and is not easily disentangled from the rest of lived experience; indeed, it is a huge portion of everyday activity in many societies. Focusing on only one albeit significant element of that activity, the mouse, means that the description of such complex textual activities as reading, replying, messaging, typing and retyping, composing, is reduced. Language and relationality is erased in an ethical discussion which puts the “click” in the foreground. The function of the click has become simultaneously the motif of instantaneity and of the apparent ethical ephemerality of digital interaction.

To say a click is not the same as turning your face to another person is perhaps not too hard to argue. But if so, at the same time it must be acknowledged that “clicking away” is not the same as turning your face away from someone. The click is a function of intention, which has to be seen as just one element of the mediated encounters between people via digital interfaces. Just because the function which allows me to traverse the interface is near-instantaneous, and relies on an embodied movement which is getting more effortless (we now tap, swipe, even look at the interface to create action) does not mean that the textual ends of that function are defined by the same apparent lack of friction. The reading of the click as a somehow ethically hollowed-out function or an a-ethical procedure relies on the notion that online activity is somehow divorced from offline activity. To put this in the context of the initial quotation, my friend will know if I have not read their blog post (or if I disagree with it) when they ask me next time we meet, or when they message me asking what I thought. There are questions here about how people pay attention to other people online, and how friendship is similar-but-different in mediation via and interface. But the answers to these should understand that the click is a surface element, a nexus in which disparate elements temporarily merge: the affordances provided by the interface, the intentions of the person(s) interacting via the interface, and the variety of embodied actions which communicates such intention (typing, looking, navigating and re-navigating, linking, posting, sharing). If the click is to be thought of as an ethical act, it must be considered in the context of the interface before the context of the face-to-face. In other words, it must be viewed as a component of virtual ethics before it is considered a practice for virtue ethics.


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